Academy
A guide to culturalizing mobile games through live operations
EA Mobile's Oindrila Mandal uses a product management lens to demystify how to culturalize mobile games for global audiences
Selling games
Academy
'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers
At Develop Brighton, marketing experts gave tips to promoting your game even if you don't have any interest in it
Academy
Tips for navigating the PR landscape
Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro
Academy
Mock reviews and game evaluations: what are they, and why are they useful for devs?
We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch
Academy
"Guess I'll just piss on the floor": Baldur's Gate 3's top TikTok tips
Larian creative content manager Ben Maltz-Jones on running your TikTok like a fan account and other takeaways for the social media platform
Academy
The definitive primer for publishers and developers on striking deals with influencers
Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones
Academy
Four ways to build better indie marketing campaigns
20ten's director of gaming Luke Fisher gives tips on how to keep players engaged
Academy
An introduction to mobile user acquisition
AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing
Academy
Are your game monetisation techniques going to remain legal?
Lewis Silkin's Fleur Chenevix-Trench and Nick Allan go through the recent EU and UK consumer law changes that game developers and publishers should be looking out for
Academy
Harnessing the power of player feedback
King's Sabrina Carmona gives advice on balancing player desires with a game's creative vision
Academy
Why VR needs a new playbook – and where the industry should start
ForeVR Games' CEO Marcus Segal, who helped scale Zynga in the early days, identifies key areas of improvement for VR to finally see widespread adoption
Academy
The five deadly traps of user acquisition
Phoenix Games' Justin Stolzenberg offers a survival guide for any studios struggling to improve the profitability of their mobile game
Academy
New loot box transparency guidance in the UK – is it game-changing?
Fieldfisher goes through the new guidance's requirements, and what it means for game businesses in practice
Academy
The overlooked keys to launching and sustaining games-as-a-service
As many GaaS have recently come to an end, Gamesight’s Yane An shares her golden guide to help teams build and evolve live service titles
Academy
Comparing space oranges and zero-G apples: A deep dive into Everspace's Steam launch
Rockfish CEO Michael Schade busts some myths around Steam Early Access, wishlists, pricing, Game Pass, and more
Academy
3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)
Metacore's CEO Mika Tammenkoski shares mobile marketing tips following Merge Mansion's viral Pedro Pascal ad
Academy
Give me the money: A mobile funding application guide
AppQuantum's Victoria Beliaeva details the whole process to get investment for a mobile project
Academy
Five tips to building developer-publisher relations
Playstack's Harvey Elliott shares advice about what studios should look out for in a publisher, and how to make sure that relationship works out
Academy
The blueprint for building a press kit
Game developers advise how to make a media kit effective for journalists and content creators
Academy
Key licensing tips from working with big brands
Having worked on IP such as Portal and Lego, ClockStone's Tri Do Dinh gives advice on targeting, obtaining and working on licensed games
Academy
Marketing tips to have a successful Early Access phase
Michal Napora shares his experience with EA titles and how to nurture a community that you will love spending time with – and vice versa
Academy
A crash course in porting your game to mobile
In a PGC talk, Playdigious' Xavier Liard explored mobile opportunities for PC and console titles, and the do's and don'ts of porting
Academy
Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
Academy
How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
Academy
How game developers can help their players understand network issues
Mathieu Duperré looks at how players perceive problems like lag and latency, and what to do when issues arise