Feature What we can learn from... The Future 2019 in Review: Department of Play's Will Luton on the trends technologies and that will disrupt the games business over the next decade Dec. 19, 2019 Will Luton 1 comment
Feature What we can learn from... successful game teams Crunch and financial rewards don't work, says Department of Play's Will Luton, but there are strategies that can lead to more effective teams and projects Oct. 14, 2019 Will Luton
Opinion What we can learn from... Nordic developers Consultant Will Luton explores the factors that have allowed a small part of the world to cast a large shadow over the industry Sept. 11, 2019 Will Luton
Feature What we can learn from... Warframe From a slow start, Digital Extremes built a service game to rival Destiny, defying every convention along the way Aug. 15, 2019 Will Luton 4 comments
Feature Ten surprising things battle royale can teach us Will Luton reflects on the lessons developers and publishers can learn from the rise of Fortnite, PUBG and their rivals Aug. 30, 2018 Will Luton
Feature Your fußball table isn't your culture If you're looking to make better games, says Will Luton, first look toward your culture May 8, 2018 Will Luton 3 comments
Feature I got occupational burnout - and you might, too Will Luton on a "scarily ubiquitous" problem in the games industry, but one that can be identified and prevented April 9, 2018 Will Luton 3 comments
Feature F2P Economics: Inflation and the Perpetual Revenue Machine Will Luton looks at how to increase IAP without upsetting players Sept. 14, 2016 Will Luton
Feature Elevator Pitch: A Game to Make You More Creative Will Luton's card game for developers who need fresh ideas April 15, 2014 Will Luton 3 comments
Opinion GDC on a budget Will Luton's tips on how to explore San Francisco without breaking the bank March 11, 2014 Will Luton 8 comments
Opinion The Celebrification of Developers As indie developers become public personalities, what damaging effects does it have on their personal and professional lives? Aug. 19, 2013 Will Luton 29 comments
Opinion The Future of Games: We Need To Protect Our Past With two of his games gone from the App Store forever, Will Luton asks if there's a better solution to preserving old games than piracy July 29, 2013 Will Luton 24 comments
Feature Free-to-Play Marketing: Positioning and Proposition In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game June 25, 2013 Will Luton 4 comments
Opinion End of the Golden Age: Are Games Consoles Too Generic? Games consoles are becoming homogeneous appliances with few distinguishing features, argues Will Luton June 21, 2013 Will Luton 44 comments
Opinion How I Stopped Worrying and Learned To Love The Microconsole Will Luton laughed at the Android microconsoles. Now he's loved-up May 21, 2013 Will Luton 13 comments
Opinion The Future of Games: F2P Is Not Evil Nor The Only Solution A them-and-us mentality over free-to-play is making fools of us all, argues Will Luton April 18, 2013 Will Luton 36 comments
Opinion Tut-Tut: What's Wrong with Maxim's Gamer Girl? Will Luton isn't angry with Maxim's Gamer Girl contest, just disappointed April 11, 2012 Will Luton 29 comments
Opinion Could Mobile Replace the Console? Are smartphones and tablets really the console killers? Definitely maybe, says Mobile Pie's Will Luton Dec. 6, 2011 Will Luton 46 comments