Feature Bethesda Softworks' Pete Hines The VP of marketing discusses the lessons learned from The Pitt debacle, MMOs and working with Jerry Bruckheimer April 14, 2009 Mary Jane Irwin
News Music games "not a fad" - RedOctane Company co-founder is confident there much more to come from the genre April 9, 2009 Mary Jane Irwin
News Third parties 'misjudged' the Wii RedOctane, EA and 2K mull over best practice for Nintendo's family machine April 9, 2009 Mary Jane Irwin 4 comments
News SOE built Free Realms by 'listening to kids' Director of brand marketing outlines ten myths that the company avoided on the way April 9, 2009 Mary Jane Irwin
News EA Sports seeks brand parity with Nike and ESPN Peter Moore hopes company will provide "personal access to the emotion of sports" April 9, 2009 Mary Jane Irwin
Feature Home World Three months after launch, Sony's Home team discuss success so far, user demographics and evolution in 2009 March 30, 2009 Mary Jane Irwin
Feature The Beautiful Game The creative force behind Flower gives his views on bringing emotion into the videogames experience Feb. 19, 2009 Mary Jane Irwin