Heather Nofziger, PhD

EEDAR head of consumer research Heather Nofziger disputes notion that hardcore audience steers clear of mobile games

EEDAR head of consumer research Heather Nofziger looks at how developers can appeal to the younger set without alienating older audiences

EEDAR senior analyst Heather Nofzinger shares insight on why players spend, where TV ads work best, and the high cost of loading times

Dr. Heather Nofziger, EEDAR's head of survey research, offers some perspective on common misperceptions about gender